IVR

  • Facebook
  • Twitter
  • LinkedIn
  • Youtube
  • RSS
IVR Featured Article

IVR Siri Gets By with a Little Help from Her Friends

 
April 24, 2012



Every celebrity’s career follows a similar arc. One hit song or one hit movie makes you famous. Then, your popularity wanes as you are passed over for the next big talent. Either you slide into oblivion, or you plan your comeback.

Apple’s (News - Alert) famous IVR star Siri has planned her comeback, and she’s enlisted some help in the process. Actors Samuel L. Jackson and Zooey Deschanel are hyping Siri in Apple’s latest television commercials. Jackson stars as a man who is preparing to cook dinner for a date. He asks Siri to help him find mushrooms for his risotto and to remind him to chill his gazpacho. Deschanel asks Siri about the weather and also asks the assistant to remind her to clean.


So maybe you can look out the window to see if it’s raining, and maybe one look at your home is all that you need to tell you that it’s time to clean. You’re probably like many iPhone (News - Alert) 4S users who first loved Siri but have lately stopped using the IVR program. Some have grown impatient with the glitches in the technology. Others have balked at the drag on their data plan.

"All you need is a few fails and you drop it,” Roger Kay, an analyst at Endpoint Technologies, told eWeek when asked why users are growing disenchanted with IVR programs like Siri. “Speech recognition, and the even more difficult task of meaning derivation, is not easy. And people are highly intolerant of imperfection in this domain. A speech recognizer that fails even 1 percent of the time is seen as flawed."

Pund-IT principal Charles King commented on the data demands. “After the initial rush of people using [IVR] after the iPhone 4S was introduced, there seems to have been a significant falloff in usage. But I believe that may be due to the impact of Siri on users' data plans, due to voice recognition processing being carried out at the data center, then pinged back to the phone.”

Still, Apple hopes that a boost from celebrity endorsements will help Siri to stage a comeback. King suggests combating the data problem by offering IVR programs like Siri as part of a monthly service plan for a fixed fee.

Siri isn’t ready to disappear from the scene just yet. However, Apple will need to rethink the IVR program if they want to ensure that it doesn’t become a has-been.




Edited by Amanda Ciccatelli

Spotlight

Learn More About Best Practices

Featured Whitepapers

Join the Crowd, Moving to the Cloud

Join the Crowd, Moving to the Cloud
Companies are increasingly turning to the cloud as the ideal solution for replacing their legacy IVR system.

Driving Performance with Embedded Business Intelligence Analytics in Your Voice Application

Driving Performance with Embedded Business Intelligence Analytics in Your Voice Application
This whitepaper explores the value of having embedded BI in your voice application and the rich information...

Five Simple Strategies to Make Your Support Center Callers Smile

Five Simple Strategies to Make Your Support Center Callers Smile
This paper highlights five simple strategies any organization should consider to cost-effectively increase the level of service of their support...

Product Showcase

Angel Outbound IVR Solution

Smart businesses know that it is far less costly to retain a customer than it is to gain one. With an outbound Interactive Voice Response (IVR) plan, a critical piece of an overall Customer Experience (CX) Strategy, businesses big and small can provide a high-touch, personalized CX - differentiating their brand above others. With a strategic Angel Outbound IVR campaign you can send personalized.


IVR Featured Articles
| Industry News | Resources | RSS Feeds
Technology Marketing Corp. 1997-2014 Copyright. | Ph: (800)-243-6002 (203)-852-6800 Fx: (203)-853-2845 | Contact Us |