IVR

  • Facebook
  • Twitter
  • LinkedIn
  • Youtube
  • RSS
IVR Featured Article

Putting CRM Data to Work: Outbound Campaigns for Customer Loyalty

 
October 29, 2008



A happy client is loyal and always provides more business. These repeat customers are invaluable, and customer relationship management (CRM) is playing a vital role in increasing loyalty and enhancing clients’ perception of a company.

 
Traditionally, outbound campaigns have been an important part of customer and prospect outreach strategy. Result-oriented outbound campaigns use customer information —profile, preference, etc. — to define “what the customer wants,” thus enhancing the call experience.
 
The blending of existing information and business systems with interactive voice response (IVR) helps develop better outbound strategies and programs. The combination helps customers in real time. For example: by tapping into customer records, airlines can update passengers about cancellations.
 
The combined power of the telephone and CRM applications enhances a company’s perception among customers and also increases loyalty, according to industry experts. Also, combining CRM and IVR applications for outbound campaigns drives tremendous value for any company.
 
Moreover, marketing departments can create targeted campaigns to up-sell or cross-sell services that are “meaningful” to a particular customer with the help of information available on purchase history.
 
Sustaining and increasing customer loyalty is half the job done. CRM is also playing an equally important role in acquiring new business opportunities. Companies usually have an outbound lead generation or inside sales team. The sole role of this team is to make outbound calls to prospects.
 
While conducting any outbound campaign, the number of outgoing calls needs to be maximized to increase the number of sales opportunities. With IVR applications, CRM users can access information from a CRM application through the telephone. In addition, they can even be instructed to place a call to a contact stored in the CRM.
 
Phone-enabling CRM systems helps companies fully maximize the telephone as a sales, marketing, service and support channel. Today, companies are benefiting immensely by integrating CRM technologies with IVR and call center solutions.
 
CRM is helping companies drive greater customer satisfaction, higher retention rates, and more successful attempts at up-selling and cross-selling by providing tailored, accurate and timely responses to customer needs.
 

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.


Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu's articles, please visit her columnist page.

Edited by Mae Kowalke

Spotlight

Learn More About Best Practices

Featured Whitepapers

Join the Crowd, Moving to the Cloud

Join the Crowd, Moving to the Cloud
Companies are increasingly turning to the cloud as the ideal solution for replacing their legacy IVR system.

Driving Performance with Embedded Business Intelligence Analytics in Your Voice Application

Driving Performance with Embedded Business Intelligence Analytics in Your Voice Application
This whitepaper explores the value of having embedded BI in your voice application and the rich information...

Five Simple Strategies to Make Your Support Center Callers Smile

Five Simple Strategies to Make Your Support Center Callers Smile
This paper highlights five simple strategies any organization should consider to cost-effectively increase the level of service of their support...

Product Showcase

Angel Outbound IVR Solution

Smart businesses know that it is far less costly to retain a customer than it is to gain one. With an outbound Interactive Voice Response (IVR) plan, a critical piece of an overall Customer Experience (CX) Strategy, businesses big and small can provide a high-touch, personalized CX - differentiating their brand above others. With a strategic Angel Outbound IVR campaign you can send personalized.


IVR Featured Articles
| Industry News | Resources | RSS Feeds
Technology Marketing Corp. 1997-2014 Copyright. | Ph: (800)-243-6002 (203)-852-6800 Fx: (203)-853-2845 | Contact Us |