Companies in the customer relationship management, or “CRM,” industry are trying to get as much exposure for their organization and their products, as a way to expand their customer base and – in turn – increase their revenue stream.
And, while some have recently
debated the survivability and satisfaction with Interactive Voice Response, or “IVR,” systems provider,
Angel.com’s, is proving to be one of the few to stand above the curve and lead the way with new innovations and product offerings.
With the company’s recent Webinar, “Earning Raves for your IVR: Best Practices in VUI Design and Building a World-Class Voice Application,” Angel.com took a direct approach to educate its customers on how users can design an IVR system that customers will actually use and appreciate.
According to Mike Ahnemann, the Principal VUI Designer at Angel.com and speaker on this Webinar, companies who listen in will learn about the best practices and practical considerations that are necessary for a potential IVR system user to ask an IVR company – such as Angel.com – when designing and building a voice application.
In the Webinar, Ahnemann talked about Angel.com’s site builder – which helps individuals looking to build an IVR site within their company’s specifications.
"Everything’s hosted, so you don’t have to invest in lots of hardware on site and licenses,” Anhemann said. “So the ROI is much more compelling right out of the box.”
During the Webinar, companies were shown the difference between older IVR, or automated, systems – traditionally expensive – and Angel.com’s modernized IVR systems, which are not only less expensive, but the ROI is more compelling, with less pressure to automate.
Today’s IVR systems are much more beneficial to both the company who uses the system, and the customers who interact with the IVR systems.
After seeing the improvements of how IVRs have advanced over such a short time, what does Anhemann predict for the future of IVRs?
“I’d like to allow callers to choose automation,” Anhemann said. “I want it to be become so obvious that IVR is going to make callers lives easier, that they’ll want to choose to use it when they know it will be something faster for them.”